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Important Readings in Mass Communications
The Medium Is The Massage by
Call Number: P90 .M258 1967a
The title may say "massage," but the phrase is "the medium is the message," and this 1967 book remains very influential.
Here are books owned by the library that make up a general overview of the theories and concepts studied in Mass Communications. These will give you an idea of how MCOM is studied and written about; reading a few of these in your spare time will launch you into the field nicely; and they may point you in the right direction for research assignments. However, this is just the tip of the iceberg: use OneSearch or Catalog USMAI for a thorough search.